Don’t underestimate the power of free crap!

This revelation came to me as I watched mature adults scrambling and fighting over pens, pads and key chains at an annual meeting a few years ago. Everyone loves free crap. Think about it, would you elbow the guy next to you at the Jazz game for a chance at the $1.50 stuffed ball launched into the stands? Are you tempted to call and order the knife that cuts through a pop can because they’ll throw in the pairing knife for free at 3 in the morning? Did you sign up for a credit card on your college campus and subject yourself to high interest rates because you became the proud owner of a $6 tshirt with an American Express logo? Maybe I’m the only one.

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